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- We all know how big Facebook has become since its beginnings back in 2004. With billions of active users all over the world, it is truly the reigning king of all social media websites to date.
- The road to getting a sale may not be as simple as a click, so it seems. In an advertiser's perspective, it is important to consider the factors and touch points that lead to a consumer's purchase. Why?
- A new contender has found its way to the programmatic advertising ring! With its launch just this December (after it began testing back in July), Twitter's Tailored Audiences is now the talk -- or tweet -- of the programmatic buying ecosystem!
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